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Product and Brand Management| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| B-057 | Introduction to the Humanities | 6 Credits | View Details |
| AAS-085 | Social and Cultural Geography | 6 Credits | View Details |
| B-158 | English Composition | 6 Credits | View Details |
| B-200 | College Algebra | 6 Credits | View Details |
| B-336 | World Religions | 6 Credits | View Details |
| AAS-370 | Ethics | 6 Credits | View Details |
| B-460 | Art Appreciation | 6 Credits | View Details |
| AAS-584 | Pre-Calculus | 6 Credits | View Details |
| B-825 | Human Biology | 6 Credits | View Details |
| AAS-902 | World History | 6 Credits | View Details |
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| BA-031 | Introduction to business | 6 Credits | View Details |
| BA-064 | Marketing Essentials | 6 Credits | View Details |
| BA-686 | Management & administration | 6 Credits | View Details |
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| PBM-188 | Marketing Channels | 6 Credits | View Details |
| PBM-332 | Current Issues in Brand Management | 6 Credits | View Details |
| PBM-389 | Marketing of High Technology Products | 6 Credits | View Details |
Introduction to the Humanities
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- The art of thinking critically.
- Apollonian reason, dionysian intuition.
- Myth.
- In Section 2 of this course you will cover these topics:
- Literature.
- Art.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Music.
- The theater.
- In Section 4 of this course you will cover these topics
- The musical stage.
- Television.
- In Section 5 of this course you will cover these topics:
- The cinema.
- Religion.
- Happiness.
- Morality.
- Life and death.
Social and Cultural Geography
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Mash-ups using google maps hand-held navigation devices
- In Section 2 of this course you will cover these topics:
- Mexican perspectives on undocumented immigration
- In Section 3 of this exam you will be evaluated on below listed topics:
- Building barriers in the middle east
- In Section 4 of this course you will cover these topics
- Using air photos to make the case for war applying the concept of scale to war in iraq
- In Section 5 of this course you will cover these topics:
- Wal-mart in china
- Locating car parts plants
- Market segmentation
English Composition
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Writing to learn
- Critical thinking, reading, and viewing.
- Preparing.
- In Section 2 of this course you will cover these topics:
- Composing.
- Rewriting.
- Formulating arguments.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Using the internet for research
- Evaluating electronic and print sources.
- Apa documentation format.
- In Section 4 of this course you will cover these topics
- Cms and cse formats.
- Writing in the disciplines
- Writing in the humanities
- In Section 5 of this course you will cover these topics:
- Writing in the natural sciences.
- Writing in the social sciences
- Design principles
College Algebra
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Review of the real number system
- Linear equations, inequalities, and applications
- In Section 2 of this course you will cover these topics:
- Graphs, linear equations, and functions
- In Section 3 of this exam you will be evaluated on below listed topics:
- Systems of linear equations
- In Section 4 of this course you will cover these topics
- Exponents, polynomials, and polynomial functions
- Factoring
- Rational expressions and functions
- Roots, radicals, and root functions
- In Section 5 of this course you will cover these topics:
- Quadratic equations and inequalities
- Additional graphs of functions and relations
- Inverse, exponential, and logarithmic functions
- Polynomial and rational functions
- Conic sections and systems of inequalities
- Further topics in algebra
World Religions
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Characteristics of basic religions
- Native american religions
- In Section 2 of this course you will cover these topics:
- African religions
- Hinduism
- In Section 3 of this exam you will be evaluated on below listed topics:
- Jainism
- Buddhism
- In Section 4 of this course you will cover these topics
- Sikhism
- Chinese religions
- In Section 5 of this course you will cover these topics:
- Zoroastrianism
- Judaism
- Christianity
- Islam
Ethics
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- What is morality?
- Consequentialist -teleological- theories of morality
- Nonconsequentialist -deontological- theories of morality
- In Section 2 of this course you will cover these topics:
- Virtue ethics
- Absolutism versus relativism
- Freedom versus determinism
- In Section 3 of this exam you will be evaluated on below listed topics:
- Reward and punishment
- Setting up a moral system: basic assumptions and basic principles
- The taking of human life
- In Section 4 of this course you will cover these topics
- Allowing someone to die, mercy death, and mercy killing.
- Abortion
- Lying, cheating, breaking promises, and stealing
- In Section 5 of this course you will cover these topics:
- Morality, marriage, and human sexuality
- Bioethicsethical issues in medicine
- Business and media ethics
- Environmental ethics
Art Appreciation
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding art
- Visual elements
- Organizing principles of design
- In Section 2 of this course you will cover these topics:
- Drawing
- Painting
- Printmaking
- In Section 3 of this exam you will be evaluated on below listed topics:
- Graphic design
- Photography and filmmaking
- Digital art
- In Section 4 of this course you will cover these topics
- Sculpture
- Crafts
- Product and clothing design
- In Section 5 of this course you will cover these topics:
- Architecture
- Designed settings
- Historical styles in western art
- Understanding art on all levels
Pre-Calculus
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Graphs
- Function and models
- In Section 2 of this course you will cover these topics:
- Polynomial and rational functions
- Exponential and logarithmic function
- In Section 3 of this exam you will be evaluated on below listed topics:
- Trigonomatic function
- In Section 4 of this course you will cover these topics
- Analytic trigonometry
- Polar coordinates; vectors
- Analytic geometry
- In Section 5 of this course you will cover these topics:
- Systems of equations and inequalities
- Sequences; induction; the bionomial theorem
Human Biology
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Why study biology?
- Basics of biology, anatomy, and physiology.
- Determinism, biology, culture, and the ecological perspective.
- In Section 2 of this course you will cover these topics:
- Biological development and the human lifespan.
- Genetics, evolution, and human behavior.
- Human biology and intellect.
- The human genome project
- In Section 3 of this exam you will be evaluated on below listed topics:
- The biology of disability, health, illness, and treatment.
- Biology and mental illness
- In Section 4 of this course you will cover these topics
- Biological elements of drugs, alcohol, and tobacco
- Human sexuality and sexual orientation.
- The biology of aging.
- In Section 5 of this course you will cover these topics:
- Public health and biology.
- Critical thinking and human biology
World History
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- From human prehistory to the rise of agriculture
- Early civilization
- Nomadic societies
- Classical civilization: china
- In Section 2 of this course you will cover these topics:
- Classical civilization: india
- Classical civilization in the mediterranean: persia, greece and rome
- The classical period: directions, diversities, and declines by 500 c.e.
- The rise of islam: civilization in the middle east
- In Section 3 of this exam you will be evaluated on below listed topics:
- India and southeast asia under the impact of islam
- Africa and islam
- East european civilization: byzantium and russia
- Western civilization: the middle ages
- In Section 4 of this course you will cover these topics
- The spread of east asian civilization
- Centers of civilization in the americas
- The mongol interlude and the end of the postclassical period
- The west and the world: discovery, colonization, and trade
- Western civilization changes shape in the early modern centuries
- In Section 5 of this course you will cover these topics:
- The rise of eastern europe
- The ottoman and mughal empires
- East asia: vital trends in politics and trade
- The first industrial revolution: western society, 17801914
- World economy and western imperialism: africa and south asia
- The settler societies: the west on frontiers
- The development of latin american civilization
- The middle east and china in the imperialist century
- Russia and japan: industrialization outside the west
- World war i and the end of an era
- The west in the contemporary period
- Eastern european civilization
- East asia in the 20th- 22nd centuries
- India and southeast asia
Introduction to business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding the u.s. business system.
- Understanding the environments of business.
- Conducting business ethically and responsibly.
- In Section 2 of this course you will cover these topics:
- Understanding entrepreneurship and new ventures.
- Understanding the global context of business.
- Managing the business enterprise
- In Section 3 of this exam you will be evaluated on below listed topics:
- Organizing the business enterprise .
- Managing human resources and labor relations.
- Motivating and leading employees.
- In Section 4 of this course you will cover these topics
- Understanding marketing processes and consumer behavior.
- Developing and pricing products.
- Distributing products.
- In Section 5 of this course you will cover these topics:
- Promoting products.
- Producing goods and services.
- Managing for productivity and quality.
- Managing information systems and communication technology.
- Understanding principles of accounting.
- Understanding money and banking.
- Understanding securities and investments.
- Understanding financial and risk management.
Marketing Essentials
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing: managing profitable customer relationships
- Company and marketing strategy: partnering to build customer relationships
- The marketing environment
- In Section 2 of this course you will cover these topics:
- Managing marketing information
- Consumer markets and consumer buyer behavior
- Business markets and business buyer behavior
- In Section 3 of this exam you will be evaluated on below listed topics:
- Customer-driven marketing strategy: creativing value for target customers
- Product, services, and branding strategies
- New-product development and life-cycle strategies
- In Section 4 of this course you will cover these topics
- Pricing products: understanding and capturing customer value
- Pricing products: pricing strategies
- Marketing channels and supply chain management
- In Section 5 of this course you will cover these topics:
- Retailing and wholesaling
- Communicating customer value: integrated marketing communication strategy
- Advertising and public relations
- Personal selling and sales promotion
- Direct and online marketing: building direct customer relationships
- Creating competitive advantage
- The global marketplace
- Marketing ethics and social responsibility
Management & administration
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to management and organizations
- Management yesterday and today.
- Organizational culture and environment: the constraints.
- In Section 2 of this course you will cover these topics:
- Managing in a global environment.
- Social responsibility and managerial ethics.
- Decision-making: the essence of the manager's job.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Foundations of planning.
- Strategic management
- Planning tools and techniques
- In Section 4 of this course you will cover these topics
- Organizational structure and design.
- Communication and information technology.
- Human resource management.
- In Section 5 of this course you will cover these topics:
- Managing change and innovation.
- Foundations of behavior.
- Understanding groups and teams.
- Motivating employees.
- Leadership.
- Foundations of control.
- Operations and value chain management
Marketing Channels
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing channel concepts
- The channel participants
- In Section 2 of this course you will cover these topics:
- The environment of marketing channels
- In Section 3 of this exam you will be evaluated on below listed topics:
- Behavioral processes in marketing channels
- Strategy in marketing channels.
- In Section 4 of this course you will cover these topics
- Designing the marketing channel
- Selecting the channel members
- In Section 5 of this course you will cover these topics:
- Target markets and channel design strategy
- Motivating the channel members
- Promotion through the marketing channel
- Evaluating channel member performance
- Direct selling and direct marketing channel systems
- Marketing channels for services.
Current Issues in Brand Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- The world of advertising and integrated brand promotion.
- In Section 2 of this course you will cover these topics:
- The structure of the advertising industry: advertisers, advertising agencies, and support organizations.
- In Section 3 of this exam you will be evaluated on below listed topics:
- The evolution of promoting and advertising brands.
- In Section 4 of this course you will cover these topics
- Social, ethical, and regulatory aspects of advertising.
- In Section 5 of this course you will cover these topics:
- Pricing considerations in high-tech markets. Advertising, integrated brand promotion and consumer behavior.
Marketing of High Technology Products
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to high-technology.
- Strategy and corporate culture in high-tech firms.
- In Section 2 of this course you will cover these topics:
- Relationship marketing: partnerships and alliances.
- Market orientation and r and d?marketing interaction in high-technology firms.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Marketing research tools in high-tech markets.
- Understanding high-tech customers.
- In Section 4 of this course you will cover these topics
- Product development and management issues in high-tech markets.
- Distribution channels and supply chain management in high-tech markets.
- In Section 5 of this course you will cover these topics:
- Pricing considerations in high-tech markets.
- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships
- E-business, e-commerce and the internet.
- Realizing the promise of technology.