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Advertising| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| BA-031 | Introduction to business | 6 Credits | View Details |
| BA-064 | Marketing Essentials | 6 Credits | View Details |
| BA-226 | Business communication | 6 Credits | View Details |
| BA-375 | Fundamentals of accounting | 6 Credits | View Details |
| BA-608 | Introduction to finance | 6 Credits | View Details |
| BA-686 | Management & administration | 6 Credits | View Details |
| BA-707 | E-business | 6 Credits | View Details |
| BA-785 | Human resources | 6 Credits | View Details |
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| ADV-104 | Marketing Research | 6 Credits | View Details |
| MKT-224 | Marketing and High Technology Products | 6 Credits | View Details |
| ADV-684 | Introduction to Advertising Media | 6 Credits | View Details |
| ADV-690 | Introduction to Conflict Management | 6 Credits | View Details |
| RMT-744 | Introduction to Consumer Behavior | 6 Credits | View Details |
| ADV-889 | Introduction to Advertising | 6 Credits | View Details |
Introduction to business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding the u.s. business system.
- Understanding the environments of business.
- Conducting business ethically and responsibly.
- In Section 2 of this course you will cover these topics:
- Understanding entrepreneurship and new ventures.
- Understanding the global context of business.
- Managing the business enterprise
- In Section 3 of this exam you will be evaluated on below listed topics:
- Organizing the business enterprise
- Managing human resources and labor relations.
- Motivating and leading employees.
- In Section 4 of this course you will cover these topics
- Understanding marketing processes and consumer behavior.
- Developing and pricing products.
- Distributing products.
- In Section 5 of this course you will cover these topics:
- Promoting products.
- Producing goods and services.
- Managing for productivity and quality
- Managing information systems and communication technology.
- Understanding principles of accounting.
- Understanding money and banking.
- Understanding securities and investments.
- Understanding financial and risk management.
Marketing Essentials
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing: managing profitable customer relationships
- Company and marketing strategy: partnering to build customer relationships
- The marketing environment
- In Section 2 of this course you will cover these topics:
- Managing marketing information
- Consumer markets and consumer buyer behavior
- Business markets and business buyer behavior
- In Section 3 of this exam you will be evaluated on below listed topics:
- Customer-driven marketing strategy: creativing value for target customers
- Product, services, and branding strategies
- New-product development and life-cycle strategies
- In Section 4 of this course you will cover these topics
- Pricing products: understanding and capturing customer value
- Pricing products: pricing strategies
- Marketing channels and supply chain management
- In Section 5 of this course you will cover these topics:
- Retailing and wholesaling
- Communicating customer value: integrated marketing communication strategy
- Advertising and public relations
- Personal selling and sales promotion
- Direct and online marketing: building direct customer relationships
- Creating competitive advantage
- The global marketplace
- Marketing ethics and social responsibility
Business communication
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding business communication in todays workplace
- Communicating in teams and mastering listening and nonverbal communication
- In Section 2 of this course you will cover these topics:
- Planning business messages
- Writing business messages
- In Section 3 of this exam you will be evaluated on below listed topics:
- Completing business messages
- Choosing and using media for brief messages
- In Section 4 of this course you will cover these topics
- Writing routine and positive messages
- Writing negative messages
- In Section 5 of this course you will cover these topics:
- Writing persuasive messages
- Understanding and planning reports and proposals
- Writing and completing reports and proposals
- Preparing and giving oral presentations
- Building careers and writing rsums
- Applying and interviewing for employment
Fundamentals of accounting
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Accounting and the business environment
- Recording business transactions
- The adjusting process
- In Section 2 of this course you will cover these topics:
- Completing the accounting cycle
- Accounting for a retail business
- Internal control and cash
- In Section 3 of this exam you will be evaluated on below listed topics:
- Receivables
- Inventory
Long-term assets: plant assets and intangibles - In Section 4 of this course you will cover these topics
- Current liabilities and payroll
- Corporations and stockholders' equity
- Long-term liabilities
- The statement of cash flows
- In Section 5 of this course you will cover these topics:
- Financial statement analysis.
- Introduction to management accounting
- Job order costing
- Process costing
- Cost-volume-profit analysis
- The master budget and responsibility accounting
- Flexible budgets and standard costs
- Special business decisions and capital budgeting
Introduction to finance
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- An introduction to the foundations of financial management - the ties that bind
- The financial markets and interest rates
- Understanding financial statements and cash flows
- In Section 2 of this course you will cover these topics:
- Evaluating a firm's financial performance
- The time value of money
- Risk and return
- In Section 3 of this exam you will be evaluated on below listed topics:
- Bond valuation
- Stock valuation
- Capital-budgeting techniques and practice
- In Section 4 of this course you will cover these topics
- Cash flows and other topics in capital budgeting
- Cost of capital
- Determining the financing mix
- In Section 5 of this course you will cover these topics:
- Dividend policy and internal financing
- Short-term financial planning
- Working-capital management
- Current asset management
- International business finance
Management & administration
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to management and organizations.
- Management yesterday and today.
- Organizational culture and environment: the constraints.
- In Section 2 of this course you will cover these topics:
- Managing in a global environment.
- Social responsibility and managerial ethics.
- Decision-making: the essence of the manager's job.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Foundations of planning.
- Strategic management.
- Planning tools and techniques.
- In Section 4 of this course you will cover these topics
- Organizational structure and design
- Communication and information technology.
- Human resource management.
- In Section 5 of this course you will cover these topics:
- Managing change and innovation.
- Foundations of behavior.
- Understanding groups and teams.
- Motivating employees.
- Leadership.
- Foundations of control.
- Operations and value chain management
E-business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Overview of ec.
- E-commerce market mechanisms.
- In Section 2 of this course you will cover these topics:
- Reatailing in e-commerce: products and services.
- Consumer behavior, customer service, and advertising
- In Section 3 of this exam you will be evaluated on below listed topics:
- Company-centric b2b and collaborative commerce.
- Public b2b exchanges.
- In Section 4 of this course you will cover these topics
- Intrabusiness, e-government, c2c, e-learning, and more.
- Mobile commerce.
- In Section 5 of this course you will cover these topics:
- Laws, ethics, and cyber crime.
- Payments and order fulfillment.
- E-strategy, internet communities, and global ec.
- Infrastructure and application development.
Human resources
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introducing hrm
- Human resource strategy and planning
- Recruitment
- In Section 2 of this course you will cover these topics:
- Selection: shortlisting and interviews
- The employment relationship
- Introduction to the learning process
- In Section 3 of this exam you will be evaluated on below listed topics:
- Learning and development programmes
- Performance appraisal and performance management
- In Section 4 of this course you will cover these topics
- Payment systems
- Managing employee welfare
- In Section 5 of this course you will cover these topics:
- Health and safety
- Partnership, employee involvement and high performance working
- Discipline and grievance
- Dismissal, redundancy and outplacement
Marketing Research
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introducing marketing research.
- Understanding the marketing research industry.
- Steps in the marketing research process including defining the problem and research objectives.
- In Section 2 of this course you will cover these topics:
- Research design.
- Accessing secondary data and online information databases.
- Standardized information sources. standardized information sources
- In Section 3 of this exam you will be evaluated on below listed topics:
- Deciding on your survey data collection method
- Using measurement scales in your survey
- Designing your questionnaire.
- In Section 4 of this course you will cover these topics
- Determining sample size and the sampling method.
- Collecting data and summarizing what you found in your sample.
- Generalizing your sample findings to the population.
- In Section 5 of this course you will cover these topics:
- Comparing to find differences in your data.
- Determining relationships among your variables.
- Preparing and presenting the research results.
Marketing and High Technology Products
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to high-technology.
- Strategy and corporate culture in high-tech firms.
- In Section 2 of this course you will cover these topics:
- Relationship marketing: partnerships and alliances.
- Market orientation and r and d?marketing interaction in high-technology firms.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Marketing research tools in high-tech markets.
- Understanding high-tech customers.
- In Section 4 of this course you will cover these topics
- Product development and management issues in high-tech markets.
- Distribution channels and supply chain management in high-tech markets
- In Section 5 of this course you will cover these topics:
- Pricing considerations in high-tech markets.
- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
- E-business, e-commerce and the internet.
- Realizing the promise of technology.
Introduction to Advertising Media
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Background of todays advertising
- Roles of advertising
- The advertising spiral and brand planning
- In Section 2 of this course you will cover these topics:
- Target marketing
- The advertising agency, media services, and other services
- The advertisers marketing/advertising operation
- In Section 3 of this exam you will be evaluated on below listed topics:
- Media strategy
- Using television
- Using radio
- In Section 4 of this course you will cover these topics
- Using newspapers
- Using magazines
- Out-of-home advertising
- In Section 5 of this course you will cover these topics:
- Internet and direct response advertising
- Sales promotion
- Research in advertising
- Creating the message
- The total concept: words and visuals
- Print production
- The television commercial
- The radio commercial
- Trademarks and packaging
- The complete campaign
- International advertising
- Economic, social, and legal effects of advertising
Introduction to Conflict Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Defining negotiation and its components
- In Section 2 of this course you will cover these topics:
- Personality
- Conflict
- Negotiation style
- In Section 3 of this exam you will be evaluated on below listed topics:
- Key negotiating temperaments
- Communicating in negotiation
- A note on cultural and gender differences
Interests and goals in negotiation - In Section 4 of this course you will cover these topics
- Understanding the importance of perception in negotiation
- Effects of power in negotiation
- Asserting yourself
- In Section 5 of this course you will cover these topics:
- Principles of persuasion
- Rules of negotiation and common mistakes
- The negotiation process and preparation
- Alternative styles, strategies, and techniques of negotiation
- Team negotiation
- Negotiation in leadership and public relations
- Third-party intervention
- Using your personal negotiating power
- Post-negotiation evaluation
Introduction to Consumer Behavior
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction: diversity in the marketplace
- Consumer research
- In Section 2 of this course you will cover these topics:
- Market segmentation
- Consumer motivations
- In Section 3 of this exam you will be evaluated on below listed topics:
- Personality and consumer behavior
- Consumer perception
- In Section 4 of this course you will cover these topics
- Consumer learning
- Consumer attitudeformation and change
- In Section 5 of this course you will cover these topics:
- Communication and consumer behavior
- Reference groups and family influences
- Social class and consumer behavior
- The influence of culture on consumer behavior
- Subcultures and consumer behavior
- Cross-cultural consumer behavior: an international perspective
- Consumer influence and the diffusion of innovations
- Consumer decision making
Introduction to Advertising
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to advertising
- Advertising and rsquo;s role in marketing
- Advertising and society
- In Section 2 of this course you will cover these topics:
- How advertising works
- The consumer audience
- Strategic research
- In Section 3 of this exam you will be evaluated on below listed topics:
- Strategic planning
- Print and out-of-home media
- Broadcast media
- In Section 4 of this course you will cover these topics
- Interactive and alternative media
- Media planning and buying
- The creative side and message strategy
- In Section 5 of this course you will cover these topics:
- Copywriting
- Design and production
- Direct response
- Sales promotion, events, and sponsorships
- Public relations
- Special advertising situations
- Evaluation of effectiveness