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Advertising| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| MKT-003 | Contemporary Direct Marketing | 6 Credits | View Details |
| BA-019 | Sales and sales management | 6 Credits | View Details |
| BA-787 | Advertising Management | 6 Credits | View Details |
| ADV-796 | Advanced Marketing Research | 6 Credits | View Details |
| BA-853 | Marketing Management | 6 Credits | View Details |
Contemporary Direct Marketing
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Direct marketing lists and segmentation.
- Database driven direct marketing.
- Planning the offer.
- In Section 2 of this course you will cover these topics:
- Creative strategies in direct marketing.
- Direct mail and other print media.
- Broadcast and other electronic media.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Telemarketing.
- The internet.
- Customer service and fulfillment.
- In Section 4 of this course you will cover these topics
- Direct marketing research: survey and experimentation.
- In Section 5 of this course you will cover these topics:
- Regulatory environment: the ethical and legal issues in direct marketing.
- Business-to-business -industrial- direct marketing.
- Direct marketing for nonprofit organizations.
- International direct marketing.
Sales and sales management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- An introduction to retailing
- Building and sustaining relationships in retailing
- Strategic planning in retailing
- In Section 2 of this course you will cover these topics:
- Retail institutions by ownership
- Retail institutions by store-based strategy mix
- Web, nonstore-based, and other forms of nontraditional retailing
- In Section 3 of this exam you will be evaluated on below listed topics:
- Identifying and understanding consumers
- Information gathering and processing in retailing
- Trading-area analysis
- In Section 4 of this course you will cover these topics
- Site selection
- Retail organization and human resource management
- Operations management: financial dimensions
- Operations management: operational dimensions
- Developing merchandise plans
- In Section 5 of this course you will cover these topics:
- Implementing merchandise plans
- Financial merchandise management
- Pricing in retailing
- Establishing and maintaining a retail image
- Promotional strategy
- Integrating and controlling the retail strategy
Advertising Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Integrated marketing communications
- Corporate image and brand management
- Buyer behaviors
- In Section 2 of this course you will cover these topics:
- Promotions opportunity analysis
- Advertising management
- Advertising design: theoretical frameworks and types of appeals
- In Section 3 of this exam you will be evaluated on below listed topics:
- Advertising design: message strategies and executional frameworks
- Advertising media selection
- Trade promotions
- In Section 4 of this course you will cover these topics
- Consumer promotions
- Personal selling, database marketing, and customer relationship management
- Public relations, sponsorship programs, and regulations
- In Section 5 of this course you will cover these topics:
- Internet marketing
- Imc for small businesses and entrepreneurial ventures
- Evaluating an integrated marketing program
Advanced Marketing Research
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to marketing research
- Defining the marketing research problem and developing an approach
- Research design
- In Section 2 of this course you will cover these topics:
- Exploratory research design: secondary data
- Exploratory research design: qualitative research
- Descriptive research design: survey and observation
- In Section 3 of this exam you will be evaluated on below listed topics:
- Causal research design: experimentation
- Measurement and scaling: fundamentals and comparative scaling
- Measurement and scaling: noncomparative scaling techniques
- In Section 4 of this course you will cover these topics
- Questionnaire and form design
- Sampling: design and procedures
- Sampling: final and initial sample size determination
- In Section 5 of this course you will cover these topics:
- Field work
- Data preparation
- Frequency distribution, cross-tabulation, and hypothesis testing
- Analysis of variance and covariance
- Correlation and regression
- Discriminant and logit analysis
- Factor analysis
- Cluster analysis
- Multidimensional scaling and conjointanalysis
- Report preparation and presentation
- International marketing research
Marketing Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Defining marketing for the 21
- Developing and implementing marketing strategies and plans
- Understanding markets, market demand, and the marketing environment
- In Section 2 of this course you will cover these topics:
- Creating customer value, satisfaction, and loyalty
- Analyzing consumer markets
- Analyzing business markets
- In Section 3 of this exam you will be evaluated on below listed topics:
- Identifying market segments and targets
- Creating brand equity
- Creating positioning and dealing with competition
- In Section 4 of this course you will cover these topics
- Setting product strategy and marketing through the life cycle
- Designing and managing services
- Designing pricing strategies and programs
- In Section 5 of this course you will cover these topics:
- Designing and managing value networks and channels
- Managing retailing, wholesaling, and logistics
- Designing and managing imc
- Managing mass communications
- Managing personal communications
- Managing marketing in a global economy