Excel Your Career with
Management| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| BA-019 | Sales and sales management | 6 Credits | View Details |
| BA-254 | Advanced International Advertising | 6 Credits | View Details |
| BA-787 | Advertising Management | 6 Credits | View Details |
| BA-826 | Internet Advertising | 6 Credits | View Details |
| BA-853 | Marketing Management | 6 Credits | View Details |
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| MGT-076 | Human Resource Management Laws | 6 Credits | View Details |
| MGT-149 | Strategic Management | 6 Credits | View Details |
| MGT-368 | International Business and Operations Management | 6 Credits | View Details |
| MGT-542 | Special Topics in Management | 6 Credits | View Details |
| MGT-905 | Change Management | 6 Credits | View Details |
Sales and sales management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- An introduction to retailing
- Building and sustaining relationships in retailing
- Strategic planning in retailing
- In Section 2 of this course you will cover these topics:
- Retail institutions by ownership
- Retail institutions by store-based strategy mix
- Web, nonstore-based, and other forms of nontraditional retailing
- In Section 3 of this exam you will be evaluated on below listed topics:
- Identifying and understanding consumers
- Information gathering and processing in retailing
- Trading-area analysis
- In Section 4 of this course you will cover these topics
- Site selection
- Retail organization and human resource management
- Operations management: financial dimensions
- Operations management: operational dimensions
- Developing merchandise plans
- In Section 5 of this course you will cover these topics:
- Implementing merchandise plans
- Financial merchandise management
- Pricing in retailing
- Establishing and maintaining a retail image
- Promotional strategy
- Integrating and controlling the retail strategy
Advanced International Advertising
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Global marketing in the firm
- Initiation of internalization
- Internationalization theories
- In Section 2 of this course you will cover these topics:
- Development of the firm's international competitiveness
- Global marketing research
- The political and economic environment
- In Section 3 of this exam you will be evaluated on below listed topics:
- The sociocultural environment
- The international market selection process
- Some approaches to the choice of entry mode
- In Section 4 of this course you will cover these topics
- Export modes
- Intermediate entry modes
- Hierarchical modes
- In Section 5 of this course you will cover these topics:
- International sourcing decisions and the role of the subsupplier
- Product designs
- Pricing decisions and terms of doing business
- Distribution decisions
- Communication decisions -promotion strategies-
- Cross-cultural sales negotiations
Advertising Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Integrated marketing communications
- Corporate image and brand management
- Buyer behaviors
- In Section 2 of this course you will cover these topics:
- Promotions opportunity analysis
- Advertising management
- Advertising design: theoretical frameworks and types of appeals
- In Section 3 of this exam you will be evaluated on below listed topics:
- Advertising design: message strategies and executional frameworks
- Advertising media selection
- Trade promotions
- In Section 4 of this course you will cover these topics
- Consumer promotions
- Personal selling, database marketing, and customer relationship management
- Public relations, sponsorship programs, and regulations
- In Section 5 of this course you will cover these topics:
- Internet marketing
- Imc for small businesses and entrepreneurial ventures
- Evaluating an integrated marketing program
Internet Advertising
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Convergence.
- Strategic e-marketing.
- In Section 2 of this course you will cover these topics:
- The e-marketing plan.
- Global markets.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Ethical and legal issues.
- Marketing knowledge.
- In Section 4 of this course you will cover these topics
- Consumer behavior.
- Segmentation and targeting strategies.
- In Section 5 of this course you will cover these topics:
- Differentiation and positioning strategies.
- Product.
- Price.
- The internet for distribution.
- E-marketing communication.
- Customer relationship management.
Marketing Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Defining marketing for the 21
- Developing and implementing marketing strategies and plans
- Understanding markets, market demand, and the marketing environment
- In Section 2 of this course you will cover these topics:
- Creating customer value, satisfaction, and loyalty
- Analyzing consumer markets
- Analyzing business markets
- In Section 3 of this exam you will be evaluated on below listed topics:
- Identifying market segments and targets
- Creating brand equity
- Creating positioning and dealing with competition
- In Section 4 of this course you will cover these topics
- Setting product strategy and marketing through the life cycle
- Designing and managing services
- Designing pricing strategies and programs
- In Section 5 of this course you will cover these topics:
- Designing and managing value networks and channels
- Managing retailing, wholesaling, and logistics
- Designing and managing imc
- Managing mass communications
- Managing personal communications
- Managing marketing in a global economy
Human Resource Management Laws
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Legal heritage and critical legal thinking
- Court systems and jurisdiction
- Litigation and alternative dispute resolution
- Constitutional law for business and online commerce
- Torts and cyber privacy
- Strict liability and product liability
- Intellectual property and internet law
- Business and online crimes
- Nature of traditional and online contracts
- Agreement
- In Section 2 of this course you will cover these topics:
- Consideration and equity
- Capacity and legality
- Genuineness of assent
- Writing and formality
- Third party rights and discharge
- Remedies for breach of traditional and online contracts
- E-contracts
- Formation of sales and lease contracts
- Performance of sales and lease contracts
- Remedies for breach of sales and lease contracts
- In Section 3 of this exam you will be evaluated on below listed topics:
- Sales and lease warranties
- Creation and transfer of negotiable instruments
- Transferability and holder in due course
- Liability, defenses, and discharge
- Checks, banking, and wire transfers
- Credit and security interests in real property
- Secured transactions and security interests in personal property
- Bankruptcy law and consumer debt adjustment
- Agency formation and termination
- Liability of principals and agents
- In Section 4 of this course you will cover these topics
- Employment and worker protection laws
- Labor law
- Equal opportunity in employment
- Entrepreneurship, sole proprietorships, and general partnerships
- Limited partnerships
- Domestic and multinational corporations
- Corporate directors, officers, and shareholders
- Corporate mergers, tender offers, and shareholder resolutions
- Limited liability companies and limited liability partnerships
- Franchises and special business forms
- In Section 5 of this course you will cover these topics:
- Investor protection and online securities transactions
- Ethics and social responsibility of business
- Administrative law
- Consumer protection
- Environmental protection
- Antitrust law
- Personal property and bailment
- Real property
- Landlord-tenant relationship and land use regulation
- Insurance
- Liability of accountants
- Wills, trusts, and living wills
- Family law
- International and world trade law
Strategic Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Basic concepts in strategic management
- Corporate governance
- Ethics and social responsibility in strategic management
- In Section 2 of this course you will cover these topics:
- Environmental scanning and industry analysis
- Internal scanning: organizational analysis
- Strategy formulation: situation analysis and business strategy
- In Section 3 of this exam you will be evaluated on below listed topics:
- Strategy formulation: corporate strategy
- Strategy formulation: functional strategy and strategic choice
- Strategy implementation: organizing for action
- In Section 4 of this course you will cover these topics
- Strategy implementation: staffing and directing
- Evaluation and control
- Strategic issues in managing technology and innovation
- In Section 5 of this course you will cover these topics:
- Strategic issues in entrepreneurial ventures and small businesses
- Strategic issues in not-for-profit organizations
- Suggestions for case analysis
International Business and Operations Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Globalization and international business
- The cultural environments facing business
- The political and legal environments facing business
- In Section 2 of this course you will cover these topics:
- The economic environment
- Globalization and society
- International trade and factor mobility theory
- In Section 3 of this exam you will be evaluated on below listed topics:
- Valuation and characteristics of bonds.
- Stock valuation.
- Capital-budgeting decision criteria.
- Cash flows and other topics in capital budgeting.
- In Section 4 of this course you will cover these topics
- The determination of exchange rates
- The strategy of international business
- Country evaluation and selection
- In Section 5 of this course you will cover these topics:
- Export and import strategies
- Direct investment and collaborative strategies
- The organization of international business
- Marketing globally
- Global manufacturing and supply chain management
- International accounting issues
- The multinational finance function
- Human resource management
Special Topics in Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Differing perspectives on quality
- Quality theory
- Global quality and international quality standards
- In Section 2 of this course you will cover these topics:
- Strategic quality planning
- The voice of the customer
- The voice of the market
- In Section 3 of this exam you will be evaluated on below listed topics:
- Quality in product and process design
- Designing quality services
- Managing supply chain quality
- In Section 4 of this course you will cover these topics
- The tools of quality
- Managing quality improvement teams and projects
- Statistically-based quality improvement for variables
- In Section 5 of this course you will cover these topics:
- Statistically-based quality improvement for attributes
- Six sigma management and tools
- Managing learning for quality improvement
- Implementing and validating the quality system
Change Management
Topics Covered in This Course:
In Section 2 of this course you will cover these topics:
In Section 3 of this exam you will be evaluated on below listed topics:
In Section 4 of this course you will cover these topics
In Section 5 of this course you will cover these topics:
- In Section 1 of this course you will cover these topics:
- Basic definitions. Dispute resolution processes: an introduction.
Of artisans, invisible veils and philosophical maps: our preconceptions about conflict and how they short-change us.
- Conflict diagnosis.
- Recurrent themes in conflict diagnosis.
- Step 1: describe the conflict.
- Step 2: identify the sources of the conflict.
- Step 3: perform an interests analysis.
- Step 4: assess the character of the conflict as constructive or destructive.
- Step 5: assess the levels of trust and development strategies to increase or preserve it.
- Step 6: assess the impediments to resolving the conflict
- Step 7: assess the negotiation styles and practices of the participants.
- Step 8: assess power and alternatives to a negotiated agreement.
- Step 9: consider diversity issues at play in the conflict.
- Mediations: an introduction.
- Understanding the advantages and disadvantages of mediation.
- The process of mediation.
- The law and ethics of mediation.
- Arbitration.
- Nonbinding evaluation.
- Mixed, hybrid, and multimodal dispute resolution processes.
- Power tools and magic keys: using conflict diagnosis to manage legal disputes and select adr processes.