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Advertising| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| ADV-104 | Marketing Research | 6 Credits | View Details |
| MKT-224 | Marketing and High Technology Products | 6 Credits | View Details |
| ADV-684 | Introduction to Advertising Media | 6 Credits | View Details |
| ADV-690 | Introduction to Conflict Management | 6 Credits | View Details |
| RMT-744 | Introduction to Consumer Behavior | 6 Credits | View Details |
| ADV-889 | Introduction to Advertising | 6 Credits | View Details |
Marketing Research
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introducing marketing research.
- Understanding the marketing research industry.
- Steps in the marketing research process including defining the problem and research objectives.
- In Section 2 of this course you will cover these topics:
- Research design.
- Accessing secondary data and online information databases.
- Standardized information sources. standardized information sources
- In Section 3 of this exam you will be evaluated on below listed topics:
- Deciding on your survey data collection method
- Using measurement scales in your survey
- Designing your questionnaire.
- In Section 4 of this course you will cover these topics
- Determining sample size and the sampling method.
- Collecting data and summarizing what you found in your sample.
- Generalizing your sample findings to the population.
- In Section 5 of this course you will cover these topics:
- Comparing to find differences in your data.
- Determining relationships among your variables.
- Preparing and presenting the research results.
Marketing and High Technology Products
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to high-technology.
- Strategy and corporate culture in high-tech firms.
- In Section 2 of this course you will cover these topics:
- Relationship marketing: partnerships and alliances.
- Market orientation and r and d?marketing interaction in high-technology firms.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Marketing research tools in high-tech markets.
- Understanding high-tech customers.
- In Section 4 of this course you will cover these topics
- Product development and management issues in high-tech markets.
- Distribution channels and supply chain management in high-tech markets
- In Section 5 of this course you will cover these topics:
- Pricing considerations in high-tech markets.
- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
- E-business, e-commerce and the internet.
- Realizing the promise of technology.
Introduction to Advertising Media
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Background of todays advertising
- Roles of advertising
- The advertising spiral and brand planning
- In Section 2 of this course you will cover these topics:
- Target marketing
- The advertising agency, media services, and other services
- The advertisers marketing/advertising operation
- In Section 3 of this exam you will be evaluated on below listed topics:
- Media strategy
- Using television
- Using radio
- In Section 4 of this course you will cover these topics
- Using newspapers
- Using magazines
- Out-of-home advertising
- In Section 5 of this course you will cover these topics:
- Internet and direct response advertising
- Sales promotion
- Research in advertising
- Creating the message
- The total concept: words and visuals
- Print production
- The television commercial
- The radio commercial
- Trademarks and packaging
- The complete campaign
- International advertising
- Economic, social, and legal effects of advertising
Introduction to Conflict Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Defining negotiation and its components
- In Section 2 of this course you will cover these topics:
- Personality
- Conflict
- Negotiation style
- In Section 3 of this exam you will be evaluated on below listed topics:
- Key negotiating temperaments
- Communicating in negotiation
- A note on cultural and gender differences
Interests and goals in negotiation - In Section 4 of this course you will cover these topics
- Understanding the importance of perception in negotiation
- Effects of power in negotiation
- Asserting yourself
- In Section 5 of this course you will cover these topics:
- Principles of persuasion
- Rules of negotiation and common mistakes
- The negotiation process and preparation
- Alternative styles, strategies, and techniques of negotiation
- Team negotiation
- Negotiation in leadership and public relations
- Third-party intervention
- Using your personal negotiating power
- Post-negotiation evaluation
Introduction to Consumer Behavior
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction: diversity in the marketplace
- Consumer research
- In Section 2 of this course you will cover these topics:
- Market segmentation
- Consumer motivations
- In Section 3 of this exam you will be evaluated on below listed topics:
- Personality and consumer behavior
- Consumer perception
- In Section 4 of this course you will cover these topics
- Consumer learning
- Consumer attitudeformation and change
- In Section 5 of this course you will cover these topics:
- Communication and consumer behavior
- Reference groups and family influences
- Social class and consumer behavior
- The influence of culture on consumer behavior
- Subcultures and consumer behavior
- Cross-cultural consumer behavior: an international perspective
- Consumer influence and the diffusion of innovations
- Consumer decision making
Introduction to Advertising
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to advertising
- Advertising and rsquo;s role in marketing
- Advertising and society
- In Section 2 of this course you will cover these topics:
- How advertising works
- The consumer audience
- Strategic research
- In Section 3 of this exam you will be evaluated on below listed topics:
- Strategic planning
- Print and out-of-home media
- Broadcast media
- In Section 4 of this course you will cover these topics
- Interactive and alternative media
- Media planning and buying
- The creative side and message strategy
- In Section 5 of this course you will cover these topics:
- Copywriting
- Design and production
- Direct response
- Sales promotion, events, and sponsorships
- Public relations
- Special advertising situations
- Evaluation of effectiveness