Hospitality Management| City University of Michigan

Courses Code	Courses Name	Credit Hours	Course Description
HOM-292	Introduction to Hospitality Marketing	6 Credits	View Details
HOM-367	Special Topics in Hospitality Management	6 Credits	View Details
HOM-436	Introduction to Hospitality Industry	6 Credits	View Details
HOM-440	Introduction to Hospitality Accounting	6 Credits	View Details
HOM-509	Introduction to Hospitality Management	6 Credits	View Details
HOM-694	Contemporary Issues in Tourism and Hospitality	6 Credits	View Details

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:
- Introduction: marketing for hospitality and tourism.
- Service characteristics of hospitality and tourism marketing.
- The role of marketing in strategic planning.
In Section 2 of this course you will cover these topics:
- The marketing environment.
- Marketing information systems and marketing research.
- Consumer markets and consumer buying behavior.
In Section 3 of this exam you will be evaluated on below listed topics:
- Organizational buyer behavior and group markets.
- Market segmentation, targeting, and positioning.
- Designing and managing products.
In Section 4 of this course you will cover these topics
- Internal marketing.
- Building customer loyalty through quality.
- Pricing products: pricing considerations, approaches and strategy.
In Section 5 of this course you will cover these topics:
- Distribution channels.
- Promoting products: communication and promotion policy and advertising.
- Promoting products: public relations and sales promotion.
- Professional sales.*
- Electronic marketing: internet marketing, database marketing and direct marketing.*
- Destination marketing.
- Next years marketing plan.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:
- Travel and tourism and hospitality: services for those away from home
- The secret of quality service
- Managers must manage
- Overview: hotels, hotels, hotels!
- Full-service hotels
- Limited-service hotels
- Extended-stay hotels
In Section 2 of this course you will cover these topics:
- Convention hotels and conference centers
- Resorts, timeshares and condo-hotels
- Overview: profit-making - commercial- foodservices
- Food and beverage operations in hotels
- Upscale restaurants
- Casual-service - midscale- restaurants
- Family-service restaurants
In Section 3 of this exam you will be evaluated on below listed topics:
- Quick-service restaurants
- Off-site catering
- Contract management company foodservices
- Foodservices in educational organizations
- Food and nutrition services in healthcare facilities
- The business of business and industry foodservices
- Vending and office coffee services
In Section 4 of this course you will cover these topics
- Private club management
- Cruise lines: a close look at resorts on water
- Casino entertainment management
- Sports and recreational foodservices: part of the leisure service market
- Management of amusement and theme parks
- Overview of the entertainment industry
- Professional meeting management
In Section 5 of this course you will cover these topics:
- Exhibition -trade show- management
- Special events management
- Planning your hospitality career
- The job search: your first professional position
- Your first professional position: celebrate success
- Entrepreneur or intrapreneur?
- Domestic or global hospitality and ndash;or both?

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