Excel Your Career with
Mass Communication| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| MAC-121 | Mass communication Research | 6 Credits | View Details |
| VSC-265 | Introduction to Visual Communication | 6 Credits | View Details |
| MAC-303 | Introduction to mass communication | 6 Credits | View Details |
| JOU-679 | Media, Culture and Technology | 6 Credits | View Details |
| MAC-841 | Media and Society | 6 Credits | View Details |
| MAC-901 | Introduction to Mass Communication Theory | 6 Credits | View Details |
Mass communication Research
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to the research culture.
- In Section 2 of this course you will cover these topics:
- Asking questions about communication.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Finding, reading, and using research.
- In Section 4 of this course you will cover these topics:
- Observing and measuring communication variables.
- In Section 5 of this course you will cover these topics:
- Designing valid communication research.
- Research ethics and politics.
- Experimental research.
- Survey research.
- Textual analysis.
- Naturalistic inquiry.
- Describing quantitative data.
- Inferring from data: estimation and significance testing.
- Analyzing differences between groups.
- Analyzing relationships between variables.
- Epilogue: concluding research.
Introduction to Visual Communication
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- To sense. to select. to perceive.
- Light.
- The eye, the retina, and the brain.
- In Section 2 of this course you will cover these topics:
- What the brain sees: color, form, depth, and movement.
- The sensual and perceptual theories of visual communication.
- Visual persuasion in advertising, public relations, and journalism.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Images that injure: pictorial stereotypes in the media.
- Typography.
- Graphic design.
- In Section 4 of this course you will cover these topics:
- Informational graphics.
- Cartoons.
- Photography.
- In Section 5 of this course you will cover these topics:
- Motion pictures.
- Television and video.
- Computers.
- World wide web.
- The more you know, the more you see.
Introduction to mass communication
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- We the people: media and communication.
- Journalism: information and society.
- Public relations.
- In Section 2 of this course you will cover these topics:
- Advertising.
- Books.
- Newspapers.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Magazines.
- The movies.
- Radio.
- In Section 4 of this course you will cover these topics:
- Television.
- Music and the recording industry.
- Computers and the internet highway.
- In Section 5 of this course you will cover these topics:
- Ethics.
- Regulation.
- Mass communication research: from content to effects.
Media, Culture and Technology
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- The changing media.
- Media and society.
- Books and magazines.
- In Section 2 of this course you will cover these topics:
- Newspapers.
- Recorded music.
- Radio.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Film and home video.
- Television.
- The internet.
- In Section 4 of this course you will cover these topics:
- Public relations.
- Advertising.
- The communications infrastructure.
- In Section 5 of this course you will cover these topics:
- Media uses and effects.
- Media policy and law.
- Media ethics.
- Global communications media.
Media and Society
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Mass media and everyday life.
- Books: rearranging the page.
- Newspapers: expanding delivery.
- In Section 2 of this course you will cover these topics:
- Magazines: targeting the audience.
- Recordings: demanding choices.
- Radio: riding the wave.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Movies: picturing the future.
- Television: changing channels.
- Digital media: widening the web.
- In Section 4 of this course you will cover these topics:
- Advertising: motivating consumers.
- Public relations: promoting ideas.
- News and information: getting personal.
- In Section 5 of this course you will cover these topics:
- Society, culture politics: shaping the issues.
- Law regulation: rewriting the rules.
- Ethics: placing responsibility.
- Global media: discovering new markets.
Introduction to Mass Communication Theory
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to communication theories.
- Assumptions behind communication theoriesreality, knowledge, and values.
- Research in communication.
- In Section 2 of this course you will cover these topics:
- Introduction and history of communication studies research: models and messages.
- Classical rhetorical theories.
- Contemporary rhetorical theory.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Theories of interpersonal communication.
- Theories of small group communication.
- Theories of persuasion.
- Theories of culture and intercultural communication.
- In Section 4 of this course you will cover these topics:
- Introduction and history of mass communication.
- Media use and the selective individual.
- In Section 5 of this course you will cover these topics:
- Mediaa tool to meet our needs.
- Media -side--effects.
- Technology and social change: the interactive media environment.
- Critical theories of how media shape culture, values, and perspectives.
- Case study: application mass communication.
- Organizational communication.
- Introduction and history of public relations research.
- Planning, conducting, and evaluating the campaign.
- Campaign message design.
- Building organizational relationships and integrated marketing.
- The bridgestone/firestone recall image crisis: a case study.